Deployment Surfaces

Reach demand earlier than the channels that wait for it to declare itself.

Refined opportunity intelligence ships in the format each surface needs — outreach, paid acquisition, audience activation, and custom initiatives. Same engine. Different exit ramps.

Request opportunity intelligence access See the engine

Refined intelligence is only valuable if it deploys.

A qualified record sitting in a warehouse is a research project. The same record routed to the surface that converts it is revenue. Kinetic is built so refinement and deployment are one continuous handoff — not two disconnected steps.

Lists ship to one place. Opportunity intelligence ships to the right place.

A list is a static export. Opportunity intelligence is routed — by certainty, by surface, by the conversation each record can support today. Same data engine. Multiple deployment formats. No re-cleaning between channels.

The right record on the right surface.

Predicted records belong in long-cycle nurture and audience seeds. Observed records belong in active sequencing. Confirmed records are deployment-ready today. The pipeline tells you which is which.

Predicted

Modeled intent based on behavioral data — pre-market. The earliest legible signal that intent is forming.

Observed

Corroborating signal has accumulated — the record has elevated past prediction. Ready for active sequencing.

Confirmed

Highest-certainty record — strongest signal we deliver, deployable today.

Put it to work: outreach, campaigns, audiences, custom initiatives.

Every surface receives the format it can act on. Same refinement engine, different exit ramps.

Sales outreach

Confirmed records routed into CRM, dialer, or sequencer with the context the rep needs to open a conversation that lands on the first call.

Email & nurture

Predicted and observed records flowing into long-cycle sequences — meeting buyers in the inbox before they reach the channels that wait for declared intent.

Paid acquisition

Resolved cohorts pushed into ad platforms as custom audiences. Spend pointed at people whose intent is forming — not at lookalikes of stale lists.

Audience activation

Seed audiences for lookalike modeling, suppression lists for retention, and persistent identity for cross-platform measurement.

Custom workflows

Bespoke routing for vertical workflows — Loan Officer assignment, territory mapping, partner handoffs, anything where the deployment shape is non-standard.

Custom initiatives

Connected TV / Over-the-Top (OTT), Large Vision Model (LVM), and other non-standard channels deploy through Custom Initiatives — alongside enterprise revenue plays that span multiple surfaces in parallel. See custom initiatives →

The pipeline does the routing.

You don't decide which record goes where. The refinement engine scores intent confidence and routes accordingly — confirmed records to the highest-confidence deployment surface, observed records to active sequencing, predicted records to nurture and audience seeds. The same record can move surfaces as its certainty grows.

Built for revenue teams that deploy across more than one surface.

If your motion uses outbound and paid in parallel, or outbound and audience activation, or any combination — multi-surface deployment is the natural shape of Kinetic. Single-surface teams benefit too; multi-surface teams compound.

Outbound + paid

Confirmed records to the Sales Development Rep (SDR) team while resolved cohorts seed lookalike audiences in the same channel mix.

Outbound + nurture

Long-cycle nurture catches predicted records months before the Sales Development Rep team would have a reason to reach out.

Audience activation only

Resolved cohorts pushed straight to ad platforms — no Sales Development Rep motion required to extract value from the engine.

Enterprise multi-surface

Outbound, paid, retention, and custom workflows all fed from the same refinement engine — one source of truth across the revenue stack.

Engagement options — base pricing.

Three tiers, scaled by audience refresh cadence, pixel resolution, custom-audience access, and lead delivery cap. Per-lead pricing is vertical-specific and quoted with the engagement plan — these are the base subscription rates.

Kinetic Advantage

Standard audience activation across resolved cohorts. Right for revenue teams entering Kinetic before scaling deployment surfaces.

$749

per month

  • Standard audiences — refresh weekly
  • Lead delivery cap: 700 lower-intent + 300 medium-intent per month (no high-intent included)
  • Caps are per-class hard maximums — not expected delivery
  • Per-record pricing is vertical-specific
  • Annual prepay: 10% off monthly base (per-record rates unchanged)
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Kinetic Enterprise

Maximum delivery cap across every intent class, daily audience refresh, and up to two custom audiences. Built for multi-surface revenue programs.

$2,450

per month + $1,500 setup

  • Standard audiences plus up to 2 custom audiences
  • Custom audience: $1,000 build, $1,000 swap, fixed 90-day window
  • Audience refresh: daily
  • Pixel resolution: 1,500 resolved visitors/mo included, $0.35 each over
  • Lead delivery cap: 20,000 lower-intent + 10,000 medium-intent + 5,000 high-intent per month
  • Caps are per-class hard maximums — not expected delivery
  • Per-record pricing is vertical-specific
  • Annual prepay: 20% off monthly base (per-record rates unchanged)
Talk to sales

Read the cap as a ceiling, not a forecast.

Lead delivery caps are hard maximums calibrated to the largest active verticals — they are limits, not expected delivery. Demand and lead flow are exceptionally dynamic; the engine routes what the market produces up to the cap, and there is no guarantee any threshold will be reached in a given month. Caps protect both sides from runaway delivery; they do not commit the engine to deliver to them.

Caps are per intent class — not a fungible total. Enterprise's headline cap is the sum of three separate ceilings (lower-intent, medium-intent, high-intent), each bounded independently. Lower-intent capacity cannot be traded for high-intent capacity, and high-intent volume is constrained by what the market produces — not by what the cap permits.

Standard audiences ship on every tier. Enterprise extends to up to two custom audiences scoped to your motion — built once for $1,000, swapped for $1,000, and held for a fixed 90 days before the next swap is allowed. Per-record pricing varies by vertical and intent class; the engagement plan calls out which intent classes are included at each tier and which carry per-record rates.

Annual prepay discounts (10% / 15% / 20%) apply to the monthly subscription base only. Per-record and per-lead rates are not discounted at any tier or commitment length.

Continue the story

Now circle back to where it begins.

Activation is the exit ramp. Opportunity intelligence is the entry point — the upstream position that makes deployment worth doing.

Tell us where you want it deployed.

The conversation starts with the surface or surfaces you're already running. We'll show you what refined intelligence looks like once it lands there.