For organizations sophisticated and resourced enough to want an integrated engagement spanning the Kinetic intelligence engine and a delivered presence — built once, tuned to a single revenue play, and operated as one.
Some teams need refined opportunity intelligence flowing into surfaces nobody else uses. Some need a brand and presence built around a category claim before the intelligence even ships. Some need both, sequenced. Custom Initiatives exist for those engagements — where the off-the-shelf shape of the platform is the wrong shape, and a bespoke build is the right one.
Custom Initiatives are the only place eMarket Assistant runs the data engine and the presence engine as a single program. Most engagements stay in one lane — these don't.
The Kinetic refinement pipeline — ingest, resolve, augment, qualify, deploy — tuned to the signal sources and deployment surfaces this initiative needs, including non-standard channels like Connected TV / Over-the-Top (OTT), Large Vision Model (LVM) placements, and bespoke workflow integrations. Kinetic engine →
A delivered brand, web presence, and social cadence that match the category position the intelligence is meant to occupy. Built, not assembled.
Custom Initiatives are scoped, not configured. Each engagement is shaped to the revenue motion it serves.
The motion you're running, the surfaces you deploy across, the signal sources you have access to, the presence gaps that constrain conversion.
A written engagement plan covering data sources, refinement depth, deployment surfaces, presence build, sequencing, and measurement.
Pipeline configuration, identity resolution coverage, augmentation sources, brand and presence assets — built to the design, not assembled from defaults.
Hand-off into the surfaces and workflows the initiative was designed for. Refined records start landing where the team can act on them.
Ongoing operation of the pipeline and presence, with measurement against the initiative's stated outcomes — not against generic platform metrics.
Custom Initiatives are higher-cost and bespoke. Most prospects belong on a standard Family A or Family B engagement. The few who land here justify the cost because the stakes — and the integration — exceed what a configured product can carry.
Multi-surface activation across outbound, paid, retention, and bespoke workflows — fed from a single refinement engine, measured as one program.
New offers where the intelligence and the presence have to ship together — the data engine cannot precede the brand, and the brand cannot precede the data.
Initiatives that take the Kinetic engine into a vertical with custom signal sources, custom deployment workflows, and a presence built to the vertical's vocabulary.
Existing Family A clients who want presence and operations rolled into a single engagement with one accountable team.
It is not a discount lane on the standard offerings. It is not a workaround for off-platform requests. It is not a way to bundle Family A and Family B at a lower price point. Custom Initiatives are larger engagements with larger investment, longer scoping, and accountability for outcomes the standard products do not contract to.
Tell us the revenue program you're building, what the data side needs to do, and what the presence side needs to look like. We'll come back with an engagement plan or tell you a standard offering is the better fit.